‘Social Media Planning’ Archives
The Website They Called “Today”
We’ve been moving ourselves and our clients to a new kind of website — magazine style sites that allow an organization to put a lot of information right up front and that make it easy for the reader to quickly find what it is they’re looking for. For organizations that have regular blogs, it’s always been difficult to keep old blogs, [...]
The Secret Of Authentic Innovation
A Guest Blog from Larry Ackerman, Founder, The Identity Circle, Author of Identity is Destiny and The Identity Code As we slide into 2010, working to trade recession for recovery, there seems to be more and more talk about how to rekindle top-line growth, how to build competitive advantage, and how to find and hold onto really great [...]
Time For The Big Guns
Near San Francisco in the town of Vallejo, there’s an old street that was part of the Naval shipyard established in the 1800s called Magazine. In New Orleans, there’s a six-mile thoroughfare called Magazine Street. These are the ancient streets where magazines of supplies were kept, storehouses for emergencies. On warships, the magazine is the [...]
Jet Blue Tweets Last-Minute Seats
Jet Blue is twittering at jetbluecheeps. Customers are signing up for last minute seat deals and receiving notice of a block of 25 last minute seats at pretty good prices. What counts if the current number following: 45,000. The danger with offering these last-minute deals on twitter is that the prices can appear to be a false discount for some [...]
Social Media Is Not an Option by Joanne Black — December 22nd, 2009 Gerry Sindell, my mentor and colleague, shares three insightful social media tips. Create a picture of where you’re going—where you want to be over time. Every post becomes a piece of that mosaic. What do you want people to see and know about your world? How [...]
