‘Real World Tales’ Archives
The Day I Saved The B B C
I like to be able to turn on the radio and have classical music be there. With the disappearance of classical radio in general around the U.S. I was listening to radio less and less. Then came XM satellite and for awhile we really enjoyed classical in the car, although the main announcer, Martin Goldsmith, had a way of saying his own name in a [...]
Jet Blue Tweets Last-Minute Seats
Jet Blue is twittering at jetbluecheeps. Customers are signing up for last minute seat deals and receiving notice of a block of 25 last minute seats at pretty good prices. What counts if the current number following: 45,000. The danger with offering these last-minute deals on twitter is that the prices can appear to be a false discount for some [...]
An Open Letter To Fritz Henderson
I wrote this piece the morning General Motors entered into bankruptcy. When I hear a CEO say something that's almost self-delusional, I wonder if he's trying to rally the troops or really believes it. Surprisingly, GM responded with an open letter to me. I took them up on their offer to survey their models and dealers, and I wrote a long [...]
City Lights Becomes A Waxworks
The plight of the typical independent bookstore, such as City Lights in San Francisco, highlights the challenges for the little guy trying to compete against the online giants. In this piece we take a look at what a retailer really has to offer, and how to turn that into a successful business. The small retailer has some real competitive [...]
