Most new prod­uct intro­duc­tions don’t get close to meet­ing their goals. Jack Gor­don reported in New Prod­ucts Mag­a­zine his research that found nearly 95% of new prod­uct intro­duc­tions failed.

What’s lost is more than just time and money. An orga­ni­za­tion that attempts a launch or two or three and achieves con­tin­ued poor results also loses its con­fi­dence. A cul­ture of fail­ure sets in. “We don’t do launches well.” This cul­ture begets fear of attempt­ing any­thing new. (more)

R&D is cut back. Prof­its must be wrung out of exist­ing prod­ucts and ser­vices and end­less hack­ing at over­head. Even­tu­ally the orga­ni­za­tion will stran­gle itself to death. (cough—H.P.—cough.)

On the other hand, what hap­pens when an orga­ni­za­tion is con­fi­dent it can get the most out of every launch? Growth. Inno­va­tion. Grace. Apple.

So how can your orga­ni­za­tion become “launch con­fi­dent”? You’ve really got two options: you can invest might­ily to inter­nally improve your launch skills and capac­i­ties, or you can out­source to the experts.

That’s where The Agency for Social Media comes in. We are your one-stop brand­ing, mar­ket­ing, and com­mu­ni­ca­tions team. We are mas­ters at the art of the launch, from research­ing what the needs are of your poten­tial cus­tomers, to under­stand­ing your com­pe­ti­tion, to cre­at­ing brands that are the gen­uine expres­sion of your iden­tity, to find­ing the best uses of all the media to build com­mu­ni­ties for you and your prod­ucts — so that your suc­cess is not in just this one attempt, but builds an ever-growing eager and trust­ing audi­ence in the future.

To become a thriv­ing orga­ni­za­tion, yours needs to rec­og­nize the real­ity that you are con­stantly launch­ing some­thing: new ser­vices, new cam­paigns, new inter­nal prac­tices, new prod­ucts and brand exten­sions. Your orga­ni­za­tion needs to under­stand the process of the dif­fu­sion of inno­va­tion, from the devel­op­ment of the new prod­uct to follow-on ser­vice that con­tin­ues through­out the entire prod­uct lifecycle.

If we like what your vision is and we believe we can help, then we will guide you to becom­ing con­sis­tent launch masters.

How to start? It’s not dif­fi­cult. Give us a call, and let’s set your trajectory.