Some peo­ple like to look behind the scenes. They want to know, “What’s your process?”

Here’s our work­shop. Look into it and you’ll find a whole lot of heavy equip­ment, secret sauces, wiz­ards, tools and gizmos.

Inputs:

True North — The ASM Alignment

• All top-level man­agers and even­tu­ally all key ven­dors par­tic­i­pate in ASM ses­sions that will bring bright-light clar­ity to all par­ties about the iden­tity of the orga­ni­za­tion and its direc­tion. The process will iden­tify align­ment issues of make clear the road to bring­ing all com­po­nents into alignment.

Your ASM Context

• A liv­ing por­trait of your com­pany, your com­pet­i­tive envi­ron­ment, and your customers

ASM Voice Check

• A rig­or­ous review all of your print and collateral

Plan­ning:

The ASM Web Framework

• We archi­tect your ele­gant, sim­ple, and pow­er­ful web­site, easy to update and maintain

Your ASM Blog­ging Mosaic

• A well thought out and long-term blog­ging strat­egy for this year and beyond

Your ASM Face­book Playbook

• A highly strate­gized Face­book build-out and plan

Your ASM Tweetdeck

• A year-long plan that builds an active and engaged twit­ter following

Out­puts:

Your ASM Iden­tity Briefing

• Based on the pio­neer­ing work of Lawrence Ack­er­man, with whom we have been asso­ci­ated for many years, ASM cre­ates an iden­tity pro­file that reflects the the deep­est under­ly­ing value dri­ves of the orga­ni­za­tion. This iden­tity rec­og­nizes the ini­tial dri­ves of the orga­ni­za­tion, con­tri­bu­tions of lead­er­ship over time, its his­tory, con­tri­bu­tion, and the per­cep­tion of oth­ers. Whether rec­og­nized or not, this iden­tity is the keel of the orga­ni­za­tion. Once rec­og­nized it becomes imme­di­ately use­ful as a guide for lead­er­ship, for long-term strat­egy, for com­mu­ni­ca­tion and every aspect of an organization’s processes.

Your ASM Gameplan

•  Two of the three resources essen­tial for bring­ing prod­ucts to mar­ket are always scarce: money and time. That’s why the third resource, cre­ativ­ity, must be drawn upon before spend­ing the other two. Bril­liant ideas are the great­est pos­si­ble lever­age in com­mu­ni­ca­tion. ASM is proud of its record of find­ing bril­liant solu­tions to client chal­lenges, week in and week out.

Your ASM Styleguide

• A highly per­son­al­ized styleguide that is intended to become the bible for all inter­nal and exter­nal communication. The guide pro­vides lan­guage for lead­ers and sales­peo­ple, pro­vides graphic, image and font guide­lines for design­ers and adver­tis­ers. Imple­men­ta­tion of the Styleguide aligns com­mu­ni­ca­tion with cur­rent real­ity, the iden­tity of the enter­prise, and the leadership’s vision of the future.

ASM NewsCasts

• We guide or directly cre­ate enter­tain­ing no-fluff newslet­ters that keep your cus­tomers engaged and informed

ASM PressCasts

• We cre­ate finely-tuned press releases that enter­tain, inform, and rein­force your core story

ASM Forum

• Tightly-managed forums, com­ment threads, and online discussions

ASM Com­merce

• Cus­tomized e-commerce solu­tions for your web­page, Face­book, and elsewhere

Spe­cial Projects:

ASM Con­ta­gion

• Brave and bril­liant viral mar­ket­ing campaigns

ASM Video

• World-class video pro­duc­tion, edit­ing, and distribution

ASM Plat­form Builder

• Pub­lic speak­ing train­ing and topic devel­op­ment for your key executives

The ASM Intel­lec­tual Prop­erty Development

• Inno­va­tion facil­i­ta­tion, book pro­posal devel­op­ment, and pub­lish­ing guidance