A Perfect Engagement

We’ve had the opportunity to work with a variety of clients and a wonderful array of challenges. We recently took a little time to see what makes for a successful engagement.

First Discovery — All media is social media. The concepts of social media have given everyone a new lens to rethink who they are and what business they’re in. Social media levels the playing field for a lot of competitors. Not only can the little guy appear big, but get big fast: Our winery client grew 238% year over year, while their category shrank 10%.
Second Discovery — Our clients get more than they expect. Everyone we’ve worked with now considers us part of the company. Third Discovery — We're different. Our competitors don’t see the world the way we see it. They come out of advertising agency and PR agency cultures, which by nature and by business model are campaign-based. They’re used to client engagements that start with a product launch and end in a few months. Their approach is inherently, “Get in and get out.” We come from entrepreneurial leadership and strategy. We start by going to the root of the client’s long-term vision. We try to figure out who our clients really are, and from those insights come powerful differentiation that will guide the client's communication for a lifetime, and inexorably leads to deeply authentic communications and branding. That’s why our clients always want us to be no more than a phone call or email away. We’re the keepers of their corporate flame, the crack team ready at a moment’s notice to express their truth through any and all media. [Read More]