Masters of Connection
Friday September 3rd 2010

A Perfect Engagement

We’ve had the opportunity to work with a variety of clients and a wonderful array of challenges. We recently took a little time to see what makes for a successful engagement.

First DiscoveryAll media is social media. The concepts of social media have given everyone a new lens to rethink who they are and what business they’re in. Social media levels the playing field for a lot of competitors. Not only can the little guy appear big, but get big fast: Our winery client grew 238% year over year, while their category shrank 10%.
Second DiscoveryOur clients get more than they expect. Everyone we’ve worked with now considers us part of the company. Third DiscoveryWe're different. Our competitors don’t see the world the way we see it. They come out of advertising agency and PR agency cultures, which by nature and by business model are campaign-based. They’re used to client engagements that start with a product launch and end in a few months. Their approach is inherently, “Get in and get out.” We come from entrepreneurial leadership and strategy. We start by going to the root of the client’s long-term vision. We try to figure out who our clients really are, and from those insights come powerful differentiation that will guide the client's communication for a lifetime, and inexorably leads to deeply authentic communications and branding. That’s why our clients always want us to be no more than a phone call or email away. We’re the keepers of their corporate flame, the crack team ready at a moment’s notice to express their truth through any and all media. [Read More]

Social Media News

Framing

The Fine Art Of Separating »

The Fine Art Of Separating


Social Media Planning

The Website They Called “Today” The Website They Called “Today” »

We’ve been moving ourselves and our clients to a new kind of website — magazine style [...]


The Secret Of Authentic Innovation The Secret Of Authentic Innovation »

A Guest Blog from Larry Ackerman, Founder, The Identity Circle, Author of Identity is [...]


Time For The Big Guns Time For The Big Guns »

Near San Francisco in the town of Vallejo, there’s an old street that was part of the [...]


Rules Of Social Media

Tweeting In Glass Houses »

Tweeting In Glass Houses

Be honest. Who didn’t get a bit of a chuckle out of the digi-brawl between Kevin Smith and Southwest Airlines (Southwest stockholders excepted, of course)? We all got to see a famous movie director getting thrown off a plane, making funny faces on Twitter, all the while [Read More]

More Rules Of Social Media Headlines

Messaging - What Works

Jeffrey Fox — The Greatest Blogger Who Never Blogged

Jeffrey Fox — The Greatest Blogger Who Never Blogged

Typical scene: An eager business consultant has finally decided to make the commitment and write their business book. They hope the book will be represented by a top agent, sold to a major publisher, and will make them wildly famous and successful. The consultant leans closer to me to tell me a little secret. “I already know what I want my [...]

Agency For Social Media Seeks Volkswagen!

Agency For Social Media Seeks Volkswagen!

While keeping up with the what’s what in social media, a few of us here at the ASM factory indulge our vanity on the Google from time to time and see how we rank. Imagine our surprise when a search yesterday let us know that “Volkswagen Seeks Agency for Social Media.” Wow. Volkswagen wants us. Well VW, you’ve got our attention. Our [...]

Joanne Black Is A Genius

Joanne Black Is A Genius

Author and referral sales authority Joanne Black has written about Agency for Social Media this morning. We're reposting her piece here: Joanne's Sales Blog: Back in the Black Social Media Is Not an Option by Joanne Black — December 22nd, 2009 Gerry Sindell, my mentor and colleague, shares three insightful social media [...]